{"version":"https://jsonfeed.org/version/1","title":"Tailored Hooligan","home_page_url":"https://tailoredhooligan.com","description":"Tailored Hooligan","author":{"name":"Tailored Hooligan"},"items":[{"id":"https://tailoredhooligan.com/f/why-teaching-beats-selling-in-modern-marketing","html_content":"

In a world saturated with ads, people are tired of being sold at. Instead, they’re drawn to creators and brands that teach them something real, something they can use right away. That’s the power of educational content.

","url":"https://tailoredhooligan.com/f/why-teaching-beats-selling-in-modern-marketing","title":"Why Teaching Beats Selling in Modern Marketing","summary":"In a world saturated with ads, people are tired of being sold at. Instead, they’re drawn to creators and brands that teach them something real, something they can use right away. That’s the power of educational content.","date_modified":"2025-11-28T13:46:48Z"},{"id":"https://tailoredhooligan.com/f/the-hidden-habit-that-can-quietly-derail-good-buying-decisions","html_content":"

Whether you’re a small business owner investing in a new system or part of a procurement team reviewing potential vendors, there’s one psychological habit that can influence your decisions far more than you may realize: ...

","url":"https://tailoredhooligan.com/f/the-hidden-habit-that-can-quietly-derail-good-buying-decisions","title":"The Hidden Habit That Can Quietly Derail Good Buying Decisions","summary":"Whether you’re a small business owner investing in a new system or part of a procurement team reviewing potential vendors, there’s one psychological habit that can influence your decisions far more than you may realize: ...","date_modified":"2025-11-27T19:37:54Z"},{"id":"https://tailoredhooligan.com/f/stage-5-the-follow-through-where-trust-turns-into-loyalty","html_content":"

Most sales frameworks stop after the close. Bias Breaker™ doesn’t, because real client relationships are built after the sale, not before it.

","url":"https://tailoredhooligan.com/f/stage-5-the-follow-through-where-trust-turns-into-loyalty","title":"Stage 5: The Follow Through. Where Trust Turns Into Loyalty","summary":"Most sales frameworks stop after the close. Bias Breaker™ doesn’t, because real client relationships are built after the sale, not before it.","date_modified":"2025-11-19T16:27:15Z"},{"id":"https://tailoredhooligan.com/f/most-reps-think-proof-is-about-information","html_content":"

Stage 4 — PROVE: Risk Reversal + Results Breakdown

","url":"https://tailoredhooligan.com/f/most-reps-think-proof-is-about-information","title":"Stage 4 PROVE: Most reps think proof is about information","summary":"Stage 4 — PROVE: Risk Reversal + Results Breakdown","date_modified":"2025-11-03T13:11:42Z"},{"id":"https://tailoredhooligan.com/f/stage-3-align-most-deals-don%E2%80%99t-fall-apart-because-of-price","html_content":"

Stage 3 ALIGN: Co-Create the Solution

","url":"https://tailoredhooligan.com/f/stage-3-align-most-deals-don%E2%80%99t-fall-apart-because-of-price","title":"Stage 3 ALIGN: Most deals don’t fall apart because of price.","summary":"Stage 3 ALIGN: Co-Create the Solution","date_modified":"2025-10-31T13:44:05Z"},{"id":"https://tailoredhooligan.com/f/most-discovery-calls-sound-like-interviews","html_content":"

Stage 2 DISCOVER: Guided Exploration

","url":"https://tailoredhooligan.com/f/most-discovery-calls-sound-like-interviews","title":"Stage 2 DISCOVER: Most discovery calls sound like interviews.","summary":"Stage 2 DISCOVER: Guided Exploration","date_modified":"2025-10-29T18:29:13Z"},{"id":"https://tailoredhooligan.com/f/stage-1-prep-why-discovery-begins-before-the-call","html_content":"

Every salesperson knows the pressure of a first conversation, that moment where you’ve done your research, rehearsed your pitch, and told yourself, “This one could close.”

","url":"https://tailoredhooligan.com/f/stage-1-prep-why-discovery-begins-before-the-call","title":"Stage 1 PREP: Why Discovery Begins Before the Call","summary":"Every salesperson knows the pressure of a first conversation, that moment where you’ve done your research, rehearsed your pitch, and told yourself, “This one could close.”","date_modified":"2025-10-27T14:12:52Z"},{"id":"https://tailoredhooligan.com/f/does-your-culture-fuel-growth-or-hold-you-back","html_content":"

Culture isn’t slogans or posters, it’s how people act day to day. It shows up in every decision, every behavior, and every interaction on your team.

","url":"https://tailoredhooligan.com/f/does-your-culture-fuel-growth-or-hold-you-back","title":"Can Your Culture Handle Failure Learning?","summary":"Culture isn’t slogans or posters, it’s how people act day to day. It shows up in every decision, every behavior, and every interaction on your team.","date_modified":"2025-09-29T13:51:14Z"},{"id":"https://tailoredhooligan.com/f/are-you-forgetting-your-current-customers","html_content":"

Everyone knows (or should) that it costs more to acquire a new customer than to keep one, but most companies act like they forgot. Acquiring a new customer can cost five times more than retaining an existing one (source)...

","url":"https://tailoredhooligan.com/f/are-you-forgetting-your-current-customers","title":"Are You Forgetting Your Current Customers?","summary":"Everyone knows (or should) that it costs more to acquire a new customer than to keep one, but most companies act like they forgot. Acquiring a new customer can cost five times more than retaining an existing one (source)...","date_modified":"2025-09-26T14:51:30Z"},{"id":"https://tailoredhooligan.com/f/the-sales-world-is-full-of-frameworks-spin-challenger-meddic","html_content":"

All useful. All tested.

","url":"https://tailoredhooligan.com/f/the-sales-world-is-full-of-frameworks-spin-challenger-meddic","title":"The sales world is full of frameworks: SPIN, Challenger, MEDDIC.","summary":"All useful. All tested.","date_modified":"2025-09-23T13:31:10Z"},{"id":"https://tailoredhooligan.com/f/are-you-ready-for-the-next-big-shift","html_content":"

Every industry changes.

","url":"https://tailoredhooligan.com/f/are-you-ready-for-the-next-big-shift","title":"Are You Ready for the Next Big Shift?","summary":"Every industry changes.","date_modified":"2025-09-18T17:30:28Z"},{"id":"https://tailoredhooligan.com/f/what-skills-are-missing-on-your-team","html_content":"

When growth slows, leaders often look outward: new markets, new customers, new tools. But sometimes the real limiter is internal the skills your team doesn’t have. Maybe marketing lacks data analytics expertise: maybe o...

","url":"https://tailoredhooligan.com/f/what-skills-are-missing-on-your-team","title":"What Skills Are Missing on Your Team?","summary":"When growth slows, leaders often look outward: new markets, new customers, new tools. But sometimes the real limiter is internal the skills your team doesn’t have. Maybe marketing lacks data analytics expertise: maybe o...","date_modified":"2025-09-15T14:07:57Z"},{"id":"https://tailoredhooligan.com/f/is-your-brand-teaching-or-just-selling","html_content":"

Let’s be honest: nobody wakes up in the morning hoping to see another ad.

","url":"https://tailoredhooligan.com/f/is-your-brand-teaching-or-just-selling","title":"Is Your Brand Teaching or Just Selling?","summary":"Let’s be honest: nobody wakes up in the morning hoping to see another ad.","date_modified":"2025-09-12T13:24:36Z"},{"id":"https://tailoredhooligan.com/f/do-new-customers-stick-around","html_content":"

Here’s a scary stat: up to 90% of customers churn if onboarding is weak.

","url":"https://tailoredhooligan.com/f/do-new-customers-stick-around","title":"Do New Customers Stick Around?","summary":"Here’s a scary stat: up to 90% of customers churn if onboarding is weak.","date_modified":"2025-09-10T14:02:55Z"},{"id":"https://tailoredhooligan.com/f/are-your-marketing-promises-too-big","html_content":"

A lot of businesses think growth comes from shouting louder. More ads. More clicks. More hype.

","url":"https://tailoredhooligan.com/f/are-your-marketing-promises-too-big","title":"Are Your Marketing Promises Too Big?","summary":"A lot of businesses think growth comes from shouting louder. More ads. More clicks. More hype.","date_modified":"2025-09-08T14:35:25Z"},{"id":"https://tailoredhooligan.com/f/what%E2%80%99s-really-holding-back-your-growth","html_content":"

When growth stalls, the first instinct is usually: “We just need more marketing.”

","url":"https://tailoredhooligan.com/f/what%E2%80%99s-really-holding-back-your-growth","title":"What’s Really Holding Back Your Growth?","summary":"When growth stalls, the first instinct is usually: “We just need more marketing.”","date_modified":"2025-09-06T14:24:00Z"}]}